Tag: Guide

How much does a top-tier KOL cost on Xiaohongshu in 2026?

How Much Does a Top-Tier KOL Cost on Xiaohongshu in 2026? A top-tier Key Opinion Leader (KOL) on Xiaohongshu (小红书, xiǎohóngshū) — China’s lifestyle an

WeChat Moments Advertising for Foreign Brands: 2026 Compliance Guide

Can foreign brands run paid ads on WeChat Moments in 2026? Yes, foreign brands can run paid ads on WeChat Moments (朋友圈广告, Péngyǒuquān Guǎnggào) in 202

How to Use KOL and KOC Marketing Effectively in China: Budget and Strategy Guide 2026

How to Use KOL and KOC Marketing Effectively in China: Budget and Strategy Guide 2026 Over 82% of Chinese consumers report that KOL and KOC recommenda

Do I need an ICP license to run a marketing website in China?

Do I need an ICP license to run a marketing website in China? In short: if your marketing website is purely informational (no paid memberships, no dir

How to Navigate China’s Digital Advertising Regulations: Compliance Guide for Foreign Marketers

How to Navigate China's Digital Advertising Regulations: Compliance Guide for Foreign Marketers China's digital advertising market is the second-large

How to Develop a China Digital Marketing Strategy: Step-by-Step Guide for Foreign Brands

How to Develop a China Digital Marketing Strategy: Step-by-Step Guide for Foreign Brands A China digital marketing strategy is a structured plan for p