Tag: Guide

WeChat vs Douyin for Brand Marketing: Which China Platform Drives Better ROI?

WeChat vs Douyin for Brand Marketing: Which China Platform Drives Better ROI? For foreign brands entering China, choosing between WeChat (微信, Wēixìn)

What is the best time to post on Xiaohongshu for foreign brands?

Best Time to Post on Xiaohongshu for Foreign Brands in 2024 For foreign brands entering China, identifying the best time to post on Xiaohongshu (小红书,

ICP Filing for a China Brand Website: 2026 Registration Guide

How to Register an ICP Filing for Your China Brand Website Registering an ICP filing (互联网信息服务备案, ICP bèi'àn) is a mandatory step for any foreign brand

How do I choose between WeChat and Douyin for brand marketing?

How to Choose Between WeChat and Douyin for Brand Marketing in China? Choosing between 微信 (WeChat, wēixìn) and 抖音 (Douyin, dǒuyīn) for 品牌营销 (brand mar

How long does it take to grow a WeChat Official Account to 10K followers?

How Long Does It Take to Grow a WeChat Official Account to 10,000 Followers? Growing a WeChat Official Account (微信公众号, wēixìn gōngzhòng hào) to 10,000

What is the difference between WeChat Official Account and Mini Program for marketing?

What is the difference between WeChat Official Account and Mini Program for marketing? Over 80% of foreign brands in China now use both a WeChat Offic