Tag: Case

Case Study: How a US Medical Device Company Used Cost Calculators to Budget China Market Entry

Case Study: How a US Medical Device Company Used Cost Calculators to Budget China Market Entry A US cardiovascular monitoring device manufacturer redu

How a French Luxury Brand Expanded from One China License to National Coverage: Case Study

How a French Luxury Brand Scaled from a Single Shanghai License to 30+ China Cities in 7 Years In 2015, the French heritage jewelry house Maison Lumiè

Background: From Representative Office to Full Operations

Background: From Representative Office to Full Operations Since 2005, a German mid-sized engineering firm specializing in industrial automation and pr

Background: A US Biotech Startup’s Remote China Entry

Background: A US Biotech Startup's Remote China Entry In early 2022, a US-based biotechnology startup — referred to here as "BioGene," a preclinical-s

Background: A Japanese Sogo Shosha’s Multi-Subsidiary Strategy

Background: A Japanese Sogo Shosha's Multi-Subsidiary Strategy In 2023, a major Japanese general trading company (sogo shosha, 総合商社) — one of Japan's

Background: A European Fintech’s China Entry Challenge

Background: A European Fintech's China Entry Challenge In early 2022, a mid-sized European fintech company — referred to here as "EuroPay," a payments