Tag: Case
How a US Fintech Company Successfully Obtained China Payment License: Fintech Case Study
How a US Fintech Company Successfully Obtained China Payment License: Fintech Case Study In 2023, PayBridge Global, a US-based fintech company, became
How an Australian Wine Brand Uses WeChat Mini Programs for Consumer Engagement: Case Study
Background: An Australian Wine Brand's Digital Pivot in China Few industries have experienced the China-market volatility of the Australian wine secto
How a US Supplement Brand Won Trust Among Chinese Health-Conscious Consumers: Case Study
Background: A US Supplement Brand's China Market Entry In 2022, a mid-sized US dietary supplement manufacturer — which we will refer to as "VitaCore N
Background: Starbucks’ Tea Ambitions in China
Background: Starbucks' Tea Ambitions in China When Starbucks opened its first store in mainland China in 1999 at the China World Trade Center in Beiji
How a European Luxury Brand Targets China Tier 2 City Affluent Consumers: Case Study
How a European Luxury Brand Targets China Tier 2 City Affluent Consumers: The Guerlain Case Study In 2023, French luxury beauty house Guerlain opened
How L’Oréal Uses KOL-Driven Discovery for Chinese Gen Z Consumers: Case Study
How L'Oréal Uses KOL-Driven Discovery for Chinese Gen Z Consumers: Case Study L'Oréal's KOL-driven discovery strategy in China has achieved a 60% incr